Friday, January 31, 2014

Five on Friday: Real Campaign

Today I want to share with you something that I think is INCREDIBLE! Aerie is a retail store that is owned by American Eagle Outfitters. It is basically the bra and undie store for AEO. I have grown to LOVE this company and think it is basically da bomb! Recently they introduced a new campaign called Real. This campaign in my opinion is so empowering that I just couldn't help sharing all the details!

This Five on Friday I wanted to share Five things you need to know about this campaign.

{all photos via Aerie}


No Retouching

That's right they are no longer retouching their models. 

They have tattoos, stretch marks, and even cold chills. 

The sad thing is that Aerie is actually the first company to do this. It's 2014 people why are we just getting around to doing something like this.

No Supermodels
The women in their pictures are real women. Now let's be honest they are all still absolutely beautiful in every way, but isn't that the point to prove that the real you is sexy. You don't have to be supermodel pretty to feel pretty!

They are advertising healthy!
My problem sometimes with advertisement's that do similar things that Aerie is trying to accomplish is that they often portray unhealthy people. Aerie is promoting that women every where are pretty, but the depiction's in the pictures are still of healthier women.  The D sized model is beautiful, curvy, and healthy looking! 

All Sizes!
As I just touched on they are promoting all sized women. They currently have 5 new models ranging from an A-DD! 

Anyone can shop here
Aerie isn't for a specific age group. Aerie is for women of all shapes, sizes, and age. 
My mom, grandmother, and myself love Aerie! 
I think this message is important for not only young women growing up in a society that is so critical of how someone looks, but to all women. No matter what age you are you are conscious and it's not necessary. 

*All of the opinions in this post are my own. I was not contacted by Aerie**
Link Up Ladies!


  1. i love this! it's also why i love those dove commercials too.

    Vodka and Soda

  2. I love that they are using real women and no air brushing.

  3. wow this is really amazing. all the women are still beautiful but it's nice to see something other than victorias secret type models!
    -- jackie - jade and oak

  4. I wish every company would just do this! I love it.

  5. LOVE this! EVERY company should be doing this. A new standard has been set! :)

  6. Hello, I've nominated you for a Liebster award! Love your blog!

  7. I think it's great that they aren't retouching! I thought that store skewed younger - good to know that I wouldn't be the only person older than 25 if I decided to wander in!

  8. I have always loved aerie! This just makes me love it more!

  9. That is really, really great. I've never shopped at aerie but I might start just to support this campaign -- the retouching and "perfect"-everything on models (in magazines, etc etc) has gotten way out of control.

  10. it's amazing. looking at all of the models in the magazines is scary sometimes. seeing real woman in the campaign is just perfect!

  11. This is amazing!! I am so glad you shared this! I have a couple things from them, but I often forget about them because there isn't one anyone nearby. Will have to start checking out their website!

  12. HI Angi!

    I LOVE this post. Excellent honesty going on here and I really like when advertisers use real images without all of the models being touched up to the hills.

    Anyway. I've nominated you for a Liebster Award! Details are on my blog - it's a great way to meet other bloggers (afterall, it's how I found yours!).

    Happy Wednesday!


  13. They have wonderful bras and I LOVE that new campaign!!! It's about time

  14. So I realize this is my second comment on this blog post... BUT I just wanted to let you know I nominated you for the sunshine award in yesterdays post! If you want to include your answers in an upcoming post here is the link

  15. Oh wow this is awesome! I'd never heard of this company but now I will definitely look them up! Thanks for this post! :)

    Kelsey Dina <3

  16. I love your blog


Has anyone told you that you are AWESOME today? Well I just did. Thanks for the support, comments, and general amazingness. Keep being great!

Related Posts Plugin for WordPress, Blogger...